Tucson Audubon’s Birdability Initiative Campaign

Creator + Campaign Strategy + Community Engagement + Writer + Project Manager

When we learned about Virginia Rose and her mission to make birding accessible to everybody, we wanted to support her efforts with an actionable, inclusive initiative.

I created the campaign and developed the framework for Tucson Audubon’s Birdability initiative, including creative direction and collaborating with a graphic designer to create the logo.

I worked directly with Virginia Rose to ensure our program aligned with her mission every step of the way, and regularly convened community stakeholders to implement the steps outlined in the framework.

Additionally, I wrote the Birdability column in the membership magazine and incorporated Birdability initiative communications into the social media strategy, posting updates across multiple social media channels and the Tucson Audubon blog.