Transportation Choices Newsletter

Research + Content Strategy + Writer + Publishing

I’m a versatile writer, adept at tailoring and optimizing content to make the most impact on any channel. Newsletters remain one of my favorite platforms to leverage, particularly for connecting an organization’s mission with people and communities.

This newsletter for Transportation Choices is news-heavy, but in auditing the analytics for their newsletters, I could see that’s what their audience wanted. So I crafted newsletters keeping the audience in mind, evaluating analytics, and iterating accordingly.

This newsletter also features the “Mobility Justice” section, which consistently had the most clicks and served both TCC’s public-facing racial justice advocacy and their internal commitment to actualizing racial justice across the organization: October 2021 Newsletter.