Affirm Custom Global Employee Benefits Website

Web Producer + Content Strategy + Writer + Management

Employee Benefits programs are one of the most critical attractors for recruiting and retaining top talent. But they’re also complex and can be confusing. Affirm wanted a custom website to showcase their robust Employee Benefits offerings across their global, fintech enterprise.

I partnered with a development team to produce Affirm’s global, custom Employee Benefits website resulting in a high-traffic website that had 95,995 page views and 11,591 active users in the past 12 months. The website is comprised of over 150 pages with 5 different country sites and the specific benefits for each country. This website demonstrates how I excel at distilling complex concepts into simple, engaging, and accessible language.

I drove end-to-end production, from conception, strategy, information architecture and navigation, content writing, user experience (UX), to ongoing management, and partnering with our developer to create a fully-custom website based on the Affirm brand standards. I also collaborated with the Affirm US and Global Employee Benefits teams to ensure accuracy, up-to-date information, and to create the annual Open Enrollment page.

I managed the Affirm custom Employee Benefits website, including document and asset management, making content updates, creating new pages, and reporting on analytics. In addition, I created the annual Open Enrollment page and turn all the content over after Open enrollment, updating it with the new benefits information each plan year.

This website was the first global, custom Employee Benefits website the Alliant custom communications team added to our our portfolio and is now the golden standard that continues to bring more custom website clients.