Krispy Kreme Open Enrollment Campaign

Content Strategy + Writer

Krispy Kreme wanted a benefits Open Enrollment campaign that captured the whimsy and joy that their brand is known for. Krispy Kreme wanted their employees to be informed about the great benefits available in a way that was on-brand, engaging, and most of all, fun!

As the content writer for Krispy Kreme’s Open Enrollment campaigns, I am given the freedom to run with the brand’s quirky, upbeat, and unapologetically doughnut punny voice, style, tone, and humor.

Krispy Kreme was so thrilled with their first Open Enrollment campaign that they’ve continued to partner with our team for their Open Enrollment campaigns and I remain the sole content writer. I have not run out of doughnut puns yet!