The Real Real Wellness Program Mailer

Content Strategy + Writer

The Real Real implemented an exciting new wellness program and wanted to make sure their employees were well-informed about all the new offerings. The Real Real wanted a full branding suite with new logo, color palette, and a fresh tone that embodied The Real Real’s voice and also encouraged engagement with their new benefits.

I led content strategy and wrote content for this mailer with a tagline that perfectly reflects the fun, friendly tone of The Real Real’s voice and company culture.