Lyft’s White House Cancer Moonshot Campaign

Campaign Creator + Content Strategy + Writer + Project Manager

Lyft joined the Biden Cancer Moonshot, committing to launch a company-wide primary care, screening, and cancer prevention campaign. Lyft needed a complete communications campaign to carry out their commitment to the White House and influence Lyft’s employees to use benefits for easier access to preventive care.

I created the campaign, led strategy from concept to distribution, and wrote content for the entire campaign. I collaborated with the graphic designer to create a folded mailer that featured a sticker, and a series of 4 graphics + short-form text for their Slack channel and employee emails.

The entire campaign aligns with Lyft’s bold, recognizable brand in visual design, tone and voice, and is inclusive of their diverse employee population.