Vacasa Wellness Newsletter

Content Strategy + Writer + Project Manager

Vacasa asked for an employee newsletter to help their employees engage more with wellness benefits and resources, reflecting Vacasa’s culture of care.

I strategized the newsletter architecture, content, and formatting and wrote all the content for Vacasa’s new employees wellness newsletter. I partnered closely with Vacasa’s Employee Benefits team to determine which benefits to highlight, and collaborated with the graphic designer to create a warm and welcoming visual experience that aligns with Vacasa’s brand identity.